I’ve known Zuby for a few years and he’s the real deal. He is successful on many levels and genuinely a great guy.

There is a mindset that takes responsibility, seeks solutions, and takes action, and a mindset that denies responsibility, seeks excuses, and procrastinates. You can work out which is which quickly.
— Zuby
Born Nzube Udezue, Zuby’s parents are Nigerian, he was born in Britain but they lived in Saudi Arabia for two decades, where he went to an international school (hence his American accent) and they attended church weekly.
That last bit is important.
Being a Christian in Saudi Arabia was not an issue, he explained to me, as long as Christians understood that it’s a Muslim country, not a Christian one, which is an entirely reasonable expectation.
We aren’t seeing the converse in Europe, sure, but the variables are quite different. Asian and Arab countries generally strive to preserve their religious, cultural and national identities, while European (and, by extension, Western) countries often seem determined to erode theirs (through open-border policies and mass immigration frameworks).

Simply compare France to China.
The former is a shadow of what it once was.
People too weak to follow their own dreams will always try to discourage yours.
— Zuby
Zuby's 'toxic' positivity
Zuby is known for his independent music career and commentary, promoting traditional values and wholesome principles.
Why is it so much easier to sell negativity and degeneracy than positivity and wholesomeness? pic.twitter.com/z1TWZcSDSF
— ZUBY: (@ZubyMusic) May 25, 2024
His podcast Real Talk with Zuby features some big hitters like Elon Musk, by the way. (And, no, just because he interviews a technocrat, doesn't mean he agrees with everything a technocrat says.)

One of Zuby's regular themes is personal responsibility. As in, stop blaming everything and everybody for the choices you make.
Yes, it’s difficult at times, especially in an era of MK-ULTRA, nudging, mind control and propaganda wars. (MK-ULTRA was—and 'still is'—a secret mind control programme by the CIA.)

If I am able to make a conscious choice not to get the jab, then others are able to as well.
I say this because cynicism dominates these days. People are consumers of fear and negativity. They spend hours doom-scrolling. Everything is evil and everyone is out to get us.
Zuby challenges such defeatist attitudes.
The funny thing is that he has been labelled 'toxic' as a result. 😂
Imagine thinking positivity is a bad thing.
Doing nothing is not a neutral activity. The devil loves idle hands. I must do my best with the gifts I’ve been given.
— Zuby
🎙️ Podcast episode
Zuby chatted to me about positivity as well as social media's negative impact and the value of travelling the world and experiencing beautiful places and people.

